It all began when we moved to Brisbane and noticed the tap water wasn’t great for our hair, skin, or overall wellbeing.

After researching what’s really in tap water, we were shocked. Despite being labelled "safe," it’s far from clean. Chemicals like pesticides and fertilisers, metals, and bacteria are just the start — and we knew we didn’t want that in our water! Let alone what's purposely added, like chlorine and fluoride.

The truth is, it’s not enough to rely on water standards, as they allow a certain level of contaminants. As health-conscious people, that wasn’t good enough for us. What struck us most was this: it’s really up to you to look after your hair, skin, and health by making sure the water you use and drink is as clean as possible.

So, we decided to take action. After testing countless filters (most of which were expensive and ineffective), we created affordable, high-quality water filters to deliver cleaner, safer water for everyone—and as they say, the rest is history!

Here’s to healthier, cleaner water for all of us,
Abbie & Tom

These values shape everything we do. From creating products that support your health to making choices that are better for the planet, we're committed to making a positive difference. Here's what drives us every day.