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Crack the code to better hair and skin

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About

We’re passionate about creating cleaner, healthier water for every household.

Our mission is simple: to make better water accessible to everyone, so you can enjoy a healthier, more vibrant life.


The story of

How we got started

It all began when we moved to Brisbane and noticed the tap water wasn’t great for our hair, skin, or overall wellbeing.

After researching what’s really in tap water, we were shocked. Despite being labelled "safe," it’s far from clean. Chemicals like pesticides and fertilisers, metals, and bacteria are just the start — and we knew we didn’t want that in our water! Let alone what's purposely added, like chlorine and fluoride.

The truth is, it’s not enough to rely on water standards, as they allow a certain level of contaminants. As health-conscious people, that wasn’t good enough for us. What struck us most was this: it’s really up to you to look after your hair, skin, and health by making sure the water you use and drink is as clean as possible.

So, we decided to take action. After testing countless filters (most of which were expensive and ineffective), we created affordable, high-quality water filters to deliver cleaner, safer water for everyone—and as they say, the rest is history!

Here’s to healthier, cleaner water for all of us,
Abbie & Tom


Introducing

Our values

These values shape everything we do. From creating products that support your health to making choices that are better for the planet, we're committed to making a positive difference. Here's what drives us every day.

Health & wellbeing

Health is at the heart of everything we do. Our filters reduce harmful contaminants in your water, helping you and your family live a healthier life with cleaner water for drinking, cooking, and bathing.

Feel good, do great

When you feel good, you can do amazing things. Our products are designed to enhance your daily life, helping you look and feel your best so you’re ready to take on the world.

Caring for people

We believe everyone deserves access to clean water. In the future, we hope to support charitable initiatives that bring clean drinking water to communities in need, making a positive impact around the world.

Our Planet

We’re passionate about protecting our planet. By reducing the need for bottled water and using eco-friendly materials, we’re doing our bit to cut down on waste and keep the Earth beautiful.

Sustainability

Sustainability drives us. From eco-friendly packaging to minimising waste, we’re committed to making choices that are kind to the planet with everything we do.


Ready for cleaner, healthier water?

Shop our range of water filters and start making every drop better.